Intention is the origin of all actions. Brand strategy helps to gather information, define the reasons to be on the market and create objectives. We can accompany you to set your intentions right for a successful communication.
A 360-degree media strategy is a comprehensive approach to marketing and communication that utilizes multiple channels and platforms to reach a target audience from every direction. By utilizing various tactics across multiple channels, brands are able to reach their audience through a variety of touchpoints and create a cohesive brand experience.
The goal of a 360-degree media strategy is to be present at every point of the customer journey, from initial awareness to final purchase and beyond. It requires a deep understanding of the audience and the ability to create relevant and engaging content for each channel. With the rise of technology and the increasing amount of channels available, a 360-degree media strategy has become essential for brands to create a strong and memorable presence in the minds of their customers.
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A responsive logotype adjusts its size and /or shape based on screen size or device to maintain clarity and consistency. It might feature a simplified version for small screens or a horizontal version for wide screens. The goal is to optimize the logo viewing experience for users across devices and maintain brand consistency. Responsive logos are crucial for creating a seamless user experience as more people access websites and digital content on mobile devices.
A brand mark is a visual representation of a company’s brand that can be presented in the form of a symbol, logo, icon or emblem. It is a unique feature of a company’s identity and is usually thoughtfully designed to create a lasting impression on consumers. Brand marks are often used in marketing materials, advertising campaigns, and promotional items to create a recognisable identity and help build trust, loyalty, and brand awareness among customers. They can be simple or complex, abstract or literal, but they must capture the essence of the brand and appeal to the target audience. A well-designed brand mark can be a powerful marketing tool, conveying a company’s values, personality, and purpose to the world.
Color scheme is a mental trigger.
Logo design evolved to complete brand design as businesses realized that a logo alone wasn’t sufficient to effectively communicate their brand message and values. A logo is simply a visual representation of a brand, but a brand encompasses much more than just a logo. It includes everything from the brand’s mission, values, voice, personality, and overall identity. Effective branding is about creating a cohesive experience for customers across all touchpoints, whether it’s through advertising, packaging, customer service, or social media. By crafting a complete brand design, businesses can effectively communicate to customers not just what they do, but why they do it, and what they stand for. In today’s crowded market, creating a strong brand that resonates with customers is crucial to standing out and gaining customer loyalty.
Design is an iterative process. We work in close relationship with our clients in constant communication and feedback throughout the design process. We understand the requirements, preferences and needs in order to create a design that meets our client’s expectations. We always offer several creative options for review and feedback. Our clients are encouraged to give constructive criticisms and enhancements which are used to improve the design, resulting in a continuous cycle of modifications and adjustments until the perfect design is created. This level of collaboration demands a mutual understanding and respect between the client and designer. The outcome of a harmonious relationship is an exceptional design that is functional, original, well executed and reflective of our client’s visions.
Any type of business to business communication supports such as catalogues, Media kits…
In our digital marketing era, it’s easy to think that printed marketing communications no longer hold their weight in ink and paper.
However, printed collateral is still an effective way to market your business. With print, people can touch and feel your brand. This emotive connection can help develop your customers’ relationship with you. Printed marketing collateral should be a part of your marketing strategy.
From the concept to the creative design you have the opportunity to lead the brand vision. You enjoy collaborating as part of a dynamic team. You are fluent in Adobe suite, Figma, ready for print and digital productions.
Organised, dynamic and with a thirst for learning and upskilling. Your consistent, methodical work practices disperse the workload to allow for scalability of the business. Feedback is met with enthusiasm and you are able to pivot when technical or creative direction changes. You have a collaborative nature and ‘can do’ attitude.
You make it rain when we need to close a deal, you are driven and confident. You understand the clients needs and constantly work to provide solutions. You know our products seamlessly and can provide robust strategies to win new business. You have excellent communication skills (in english). You are Proactive, with great attention to detail, creative and want to grow with the business.