Cap Ferret is a French Summer Lifestyle Brand celebrating friendship and “l’art de vivre”.
The brand is located on an iconic French peninsula, Le Cap Ferret.
The main objective was to create a friendly and distinctive visual identity. Close to its customers.
Maintaining consistency builds trust and recognition with customers, leading to long-term success.
A Brand Guide is the right place to start.
Colour assortment is the variety of colours available for a product, brand, or collection. It’s important for design and affects product appeal and saleability. A good colour assortment can make a brand stand out, convey a message or mood, and emotionally connect with customers. When choosing colours, it’s important to consider cultural associations, colour psychology, and accessibility. A good colour assortment can benefit businesses by increasing customer satisfaction, driving sales, and building brand recognition.
Inspired by the Environment
Le Cap Ferret is a beautiful peninsula holding a pine forest in its heart, surrounded by sand welcoming the ocean and a massive laguna.